O point is a great place to get punctured by multiple needles at once and relax like no one’s business. The founder came to me with a very complex problem —from a business standpoint. They had a tremendous lack of greenish turquoise in their visual identity. I guess you can say we took care of that.
The core challenge we sought to address through our website development for Dreams was to accurately reflect the brand’s unique value proposition, communicate their mission clearly, and effectively engage potential users. Given Dreams’ innovative approach to finance, rooted in behavioural science, we needed to craft a digital platform that encapsulates their revolutionary model, makes financial services accessible and user-friendly, and successfully guides visitors towards the Dreams app. Our goal was to build a website that serves as a compelling, intuitive marketing platform, inspiring users to take the leap from website visitor to active app user, thus transforming their financial habits and achieving their dreams.