About
Our primary objectives were to create a user-centric design that enhances the customer experience, streamline the brand’s visual identity, and ensure consistency across all platforms.
We focused on modernizing Shipmint’s interface to reflect their cutting-edge technology and reliability in the logistics sector.
Logo Design
The Shipmint logo draws inspiration from the golden hour and the ease of sailing. This is reflected in a design that resembles a ship, with sharp, directional edges symbolizing speed and innovation.
The sun element represents the golden hour, evoking a sense of tranquility and happiness. This combination creates a dynamic and uplifting brand identity, encapsulating both efficiency and a positive user experience.
Colours
The colour palette for Shipmint effectively balances professionalism and innovation. The navy blue conveys trust and reliability, while charcoal adds depth and neutrality. Orange introduces energy, and light blue evokes calmness.
Black provides contrast and sophistication, and rust adds stability. This cohesive palette enhances the brand identity, ensuring a professional and engaging user experience.
Typography
BN Bergen font is ideal for Shipmint due to its modern, clean design and high readability. Its geometric structure conveys clarity and professionalism, while its balanced proportions and sleek lines enhance user experience across digital and print platforms.
Design Elements
Key design elements include versatile icons, intuitive user flows, clean interface layouts, and responsive design adaptations.
These components ensure a seamless and engaging user experience across all devices.
Key Feature
The Shipmint design features intuitive navigation, real-time tracking, a user-friendly interface, consistent branding, responsive design, and integrated feedback mechanisms. These elements enhance user experience and reinforce brand identity.
Design
The overall design of Shipmint’s website and post-login product interface is meticulously crafted for a seamless user experience. The website features intuitive navigation and a clean, modern aesthetic that reflects professionalism and innovation. After login, the product interface maintains this design ethos, providing users with real-time tracking, user-friendly dashboards, and responsive layouts. The consistent colour palette and typography ensure brand cohesion, while the interactive elements enhance usability and engagement. This unified design approach supports Shipmint’s commitment to efficiency and reliability in logistics.
Thank you
Thank you for taking the time to view our design presentation for Shipmint. We hope you found it insightful and engaging. If you are interested in learning more about our work or collaborating with us, please contact our agency, Kingly Clark.