About the project
Wunderfan is a mobile application designed to reward fans for attending live sporting events. By activating the app at a game, users earn points that can be redeemed for gear, merchandise, and exclusive experiences. Kingly Clark developed the platform from the ground up, including business strategy, app development for iOS and Android, and website creation.
The solution
While sports events attract dedicated fans, there was no system in place to reward their loyalty and encourage attendance. Wunderfan needed a platform to incentivize fans, create deeper engagement with sports teams, and turn game-day attendance into a rewarding experience.
Kingly Clark collaborated with Wunderfan to design and implement a dynamic platform with the following key features:
- Business Development: Developed a strategic foundation to position Wunderfan as a leader in fan engagement.
- App Development: Built a user-friendly mobile app for iOS and Android with:
- Live Event Activation: Fans earn points by simply attending live games.
- Rewards System: Points can be redeemed for merchandise, gear, and exclusive experiences.
- Leaderboards: Fans compete for top spots in rankings to boost engagement.
- Website Creation: Designed a responsive, engaging website to educate users about the platform and drive app downloads.
Results
Enhanced Fan Engagement: Wunderfan successfully encouraged more fans to attend live games and interact with their favorite teams.Growing User Base: Positive feedback and word-of-mouth led to a steadily growing audience of loyal users.Increased Brand Recognition: The app established itself as a unique tool for fan engagement within the sports industry.Stronger Connections: Teams and fans fostered a closer relationship through the app’s rewarding experience, enhancing loyalty on both sides.