Varsity Cup
Varsity Cup is South Africa’s leading university rugby competition, uniting fans with thrilling matches and showcasing top student-athlete talent.
About the project
The Varsity Cup is South Africa’s premier university rugby competition, showcasing top talent and fostering a passionate fan base. To amplify their reach and engagement, Varsity Cup sought to optimize their performance marketing strategies.
No items found.
The solution
Despite a strong on-field presence, Varsity Cup aimed to strengthen its online engagement and attract a broader audience to matches and digital platforms. They required a targeted approach to performance marketing to achieve these goals.
Kingly Clark partnered with Varsity Cup to implement a comprehensive performance marketing strategy, including:
- Digital Advertising Campaigns:
- Developed and managed targeted ad campaigns across social media and search platforms to increase brand visibility and event awareness.
- Audience Segmentation:
- Analyzed audience demographics and behaviors to tailor marketing messages and improve engagement rates.
- Content Strategy:
- Created compelling content that resonated with rugby fans, highlighting match highlights, player stories, and upcoming events.
- Data-Driven Optimization:
- Monitored campaign performance metrics to refine strategies and maximize return on investment.
No items found.
Results
Increased Online Engagement:
- Achieved higher interaction rates on digital platforms, fostering a more connected and active fan community.
- Enhanced awareness led to increased attendance at matches, contributing to the vibrant atmosphere synonymous with Varsity Cup.
- Elevated Varsity Cup’s profile within the rugby community, reinforcing its position as a leading university rugby competition.
No items found.
