Shipmint required a website and branding that would align with their innovative technology and communicate trust, efficiency, and professionalism to their audience. The previous branding lacked a cohesive identity, and the website design did not fully support user needs or the company’s values.
We designed and built a user-centric website and crafted a modern brand identity for Shipmint.
Key features of our work included:
- Logo Design: Inspired by the golden hour and the ease of sailing, the Shipmint logo embodies speed, innovation, and tranquility with a sharp, directional design and dynamic sun element.
- Color Palette: A professional and engaging combination of navy blue, charcoal, orange, light blue, black, and rust, conveying trust, innovation, energy, and stability.
- Typography: BN Bergen font was chosen for its clarity, modernity, and high readability across all platforms.
- Website Design: Intuitive navigation, real-time tracking, user-friendly dashboards, and responsive layouts ensured a seamless experience for users.
- Brand Cohesion: Consistent use of colors, typography, and versatile design elements, reinforcing trust and reliability.
By integrating these elements, we created a unified digital presence that reflects Shipmint’s commitment to efficiency and innovation in logistics.