Nedbank

The Nedbank International Polo is one of South Africa's most prestigious equestrian events, held annually at the Inanda Club in Johannesburg. The event showcases top-tier polo matches and attracts a diverse audience, blending sport with high fashion and social networking.

Despite its esteemed reputation, the Nedbank International Polo event required a modernized digital presence to effectively engage with its audience, promote event details, and enhance ticket sales. The existing online platforms were outdated and lacked cohesive branding and strategic outreach.

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Kingly Clark collaborated with Nedbank to revamp the event's digital footprint through:

• Website Development:
  • Designed and developed a responsive, user-friendly website to provide comprehensive event information, ticketing options, and engaging content to captivate visitors.
• Social Media Management:
  • Curated and managed social media profiles to build anticipation, share real-time updates, and foster a community around the event.
• Performance Marketing:
  • Implemented targeted advertising campaigns to increase event visibility, drive ticket sales, and reach a broader audience.
• Strategic Planning:
  • Developed a cohesive digital strategy aligning with Nedbank's brand values and the event's prestige, ensuring consistent messaging across all platforms.

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• Enhanced Online Presence:
  • The new website and active social media engagement led to increased web traffic and a more informed and engaged audience.
• Successful Event Promotion:
  • Performance marketing efforts contributed to higher ticket sales and greater attendance, solidifying the event's status as a highlight on the social calendar.
• Strengthened Brand Alignment:
  • The strategic digital initiatives reinforced Nedbank's association with excellence and sophistication, enhancing brand perception among attendees and the broader public.